 |
 |
     |
Success Stories
Kraft Foods
Empire Theaters “The promotion contributed to a 12.14% lift in per capita sales during the month of June. This is a huge result for us.”
- VP Marketing, Empire Theaters
New Balance Canada “The promotion went off without a hitch with results far exceeding our expectations. The first 4 days of the promotion the men's shoe had a retail push of 12% and the women's of 9%. We typically see numbers like that over a 2 week period. Foot Locker is obviously very happy, as are we.” - Marketing Manager New Balance Canada
Frito Lay Canada “There was a lift in sales during the promotional time period. We were extremely happy with how the program worked.”
- Assistant Marketing Manager, Frito Lay Canada
Aviva Canada
Average quotes per day increased from the start of the program by 44%
On-line usage is up from 36% to 47% - a 31% increase and it is improving each week- several days in the last few weeks with on-line usage between 55- 59%is In one month we saw a 43% increase of individual users accessing Fastrax. This is translating to new business written… in October new business was up 35% Puretracks helped Eidos drive a 40% lift in the first two months’ sales for a major game launch. A Puretracks promotion drove a 9% increase in sales of a major fast-food vendor’s premier sandwich. Puretracks prizing in an on-box contest not only drove a 6% sales lift for the product but also won a major award for best long-term promotional marketing campaign. |
