Along with their speed to market, ease of delivery and low-cost price point, music download promotions from Puretracks offer retailers the ability to drive Web traffic and capture valuable customer data for ongoing marketing efforts.  Puretracks also provides retailers with customized music store options that enable them to offer custom playlists targeted to their unique demographics.    

Four Ways to Drive Sales, Increase
Traffic with Digital Music Incentives

  • Gift with Purchase:   Boost product-specific sales by featuring a gift-with-purchase promotion that thanks customers with a branded music card.  If desired, you can also drive online traffic by routing customers to your Web site prior to music code redemption.  View Empire Theatres Case Study

  • Spend-and-Get Promotion:  Motivate customers to spend more by offering a music card good for five free songs with each purchase of $50 or more.   To capture data for ongoing marketing efforts, customers can be required to fill out a short online survey before redeeming their music code.

  • Early-Bird Shopper Rewards:  Increase store traffic by enticing customers with an early-bird shopper promotion that rewards the first 100 shoppers with free music downloads.   For added excitement, the music cards can also feature an instant-win scratch off component that entitles a few lucky recipients to a free iPod.

  • Employee Incentives:   Encourage employees to achieve sales targets, generate quotes or promote credit card applications by rewarding them with music downloads.   View Aviva Fastrax Case Study
 

The Children’s Place Drives
Gift Card Sales with Music
Codes Geared toward Kids

To boost gift card sales, The Children’s Place rewarded gift card buyers with an Instant Win Card that featured a variety of instant win prizes, including free music codes good for children’s lullabies and other favorites.  To redeem their music code, customers logged onto a one-page music store branded for The Children’s Place, and chose from a custom playlist featuring popular children’s tunes and holiday songs.

The Children’s Place promotion is just one example of how retailers are using Puretracks’ one-page music store solution to feature custom playlists that reflect their brand identity and connect with their core audience.   Playlists can be developed around themes such as fitness, relaxation, children, pets or holidays.   They can also focus on a specific music genre such as rock & roll classics, top pop, or jazz favorites.   Select up to 50 tracks for your custom playlist, or tell us what theme or genre you are interested in and we will develop a playlist for you.

The Puretracks Advantage