To reward Facebook fans who petitioned to bring Bud Light Lime to Canada – making it an instant hit since its debut in May – the brand launched the Bud Light Lime Summer Music Promotion earlier this summer.

The result?  A big hit with fans, who showed up in force to vote for their favourite summer tracks and claimed the first thousand 10-song music codes up for grabs within hours after they were made available. 

“We’re having fun with this promotion and are excited by the participation we’ve had so far,” said David Nicholls, Brand Manager for Bud Light Lime in Canada. “People feel very connected to the Bud Light Lime brand and we value the direct interaction with them.”

The Bud Light Lime Summer Music Promotion, which was developed by Toronto-based agency Grip Limited and supported by Puretracks, had three interactive components:
 
 


1) Fan Music Suggestions

The promotion kicked off in late July with a two-week suggestion period, in which Bud Light Lime’s Canadian Facebook fans were invited to post their three favourite songs of the summer.
 
 

2) Fan Voting

Based on the fan suggestions, Bud Light Lime compiled a list of 19 top tracks and asked fans to vote for their 10 favourites.
 
 

3) Music Code Giveaway 

A playlist featuring the top 10 songs chosen was unveiled to Facebook fans on August 24.  For a four-week period, the first 1,000 fans to log on to the Bud Light Lime Facebook fan page each week will receive a promo code to claim the top tracks of the summer. Those who don’t receive a music code will have the opportunity to purchase the tracks directly from the Puretracks store.
   
1 Facebook Promotions
& Sweepstakes
 
Engage customers and prospects with a Facebook promotion that rewards them for becoming a fan and keeps them coming back to your Business Facebook page.  Interactive promotions can include vote and win music promotions, survey-based instant win promotions, sweepstakes and more.
   
2 Text-to-Win
Promotions
 
Capture valuable customer information with a text-to-win promotion that entices customers with free music when they text into your brand and register or participate in a short survey.
   
3 Music Mystery
Promotion
  Increase excitement by offering customers the chance to win 50, 100 or even 1,000 free songs. Customers must go online and enter their code to find out how many songs their mystery code contains, enabling you to drive Web traffic and reinforce your brand messaging.
   
4 Two-Step
Promotions
 
Obtain customer feedback and build an online database with a two-step music promotion.   To obtain their music code, customers can first be driven to an online survey or registration page and then provide a promotion password or package code to claim their music prize.  Upon real-time verification, a music code and download instructions will be emailed to the customer.