| |
The holiday season is just around the corner. And that means one of three things for every business: Incenting customers, thanking clients, or showing appreciation for vendors, business associates or employees. Whichever camp your business falls into, digital music delivers.
With a digital music program from Puretracks, you get an affordable incentive or gift that has universal appeal, costs virtually nothing to deliver, can be personalized to the recipients’ unique tastes, and can be customized to promote your business. You also get a powerful cross-marketing tool that can be used to drive web traffic and capture valuable customer information for ongoing marketing efforts.
|
| |
|
| |
 |
| Music Mystery Promotion: |
 |
Drive traffic and boost sales with our music mystery promotion – an attention-getting promotion that makes an ideal gift with purchase. Our music mystery promotions – which can be delivered through a custom-branded card or via email – contain a mystery code good for 1, 5, 10, 100 or even 1,000 free tracks. To find out what their mystery code is worth, recipients simply log onto the Puretracks music store – which can be customized for your brand – and enter their promo code.
|
|
| |
|
| |
| Custom Playlists: |
View a few custom playlists>> |
Design your own one-page music store featuring a custom playlist that reflects your brand identity and connects with your core audience. Then use it as a promotional tool to drive customers into your location or to motivate them to act. Playlists can be developed around themes such as fitness, relaxation, children, or holidays. They can also focus on a specific music genre such as rock & roll classics, top pop, or jazz favorites. Select up to 50 tracks for your custom playlist, or tell us what theme or genre you are interested in and we will develop a playlist for you. |
|
| |
|
| |
| Appreciation Gifts: |
View Branded Landing Pages>>
|
Give clients, business associates and employees a gift they really want this holiday season – a personalized music download card loaded with 5, 10 or 20 music tracks. The card, which comes in recyclable plastic, can be customized for your business and include a holiday greeting. Recipients can also be routed to a branded landing page that reinforces your business and holiday message. |
|
| |
|
| |
Young and Old Embrace Digital Media |
 The digital media migration might have started with young early adapters, but all ages are now embracing the digital age – and baby boomers and seniors are more than holding their own. A new report by Nielsen notes that of the estimated 6.4 million iPhone owners in the U.S. as of April, nearly as many are over the age of 55 as are between the ages of 13-24.
The Nielsen report found that 18% of U.S. iPhone owners are 13-24, while 17% are 55 or older; 29% are 25-34, and 36% are 35-54. This trend is underscored in a June 17 report by Pew Research Center's Internet & American Life Project, which found that 63% of adult Americans now have broadband Internet access in their homes, compared with 55% in May 2008 –with older Americans accounting for the biggest increases in broadband adoption. Among adults age 50-64, broadband adoption increased from 50% in 2008 to 61% in 2009. Among seniors age 65 and older, broadband adoption jumped 55 percent – from 19% in 2008 to 30% in 2009. |
|
| |
|
|
|
|
| |
On July 3rd, Puretracks officially became a subsidiary of Somerset Entertainment, the leading North American producer and distributor of specialty music sold internationally through mass merchants and other non-traditional retailers.
So what does the new Puretracks/Somerset partnership mean for your business? It means new, innovative ways to promote your brand through music. As a Puretracks business partner, you now have access to Somerset’s exclusive digital music catalog covering a wide range of specialty genres including children’s music, nature and relaxation, instrumentals and vocals, and much more – enabling you to create unique playlists that reflect your brand identity and set your business apart from the competition.
|
|
|
| |
Somerset’s specialty music library contains something for every market niche. Marketing pet products? How about launching a Pet Music for Dog Lovers promotion? Want to connect with new moms? Consider a lullabies playlist promotion.
Whether it’s Christmas music for seasonal entertainment, sing-along tunes for toddlers, musical dreamscapes proven to help adults sleep better, or even scientifically designed music that promotes wellness and well being, we now have the music you need to connect with the audience you want to reach.
|
|
| |
|
| |
|
|
