Because of their inexpensive delivery, universal appeal, and multi-pronged marketing capabilities, digital music incentives have become a powerful tool for businesses looking to stretch their marketing dollars and drive maximum results.

Yet when it comes to selecting a promotional music partner, many businesses are unaware of the pitfalls associated and often don’t know what questions to ask. There are the basics, such as ensuring that the music provider:

  1. Has full licensing with all major labels
  2. Offers music tracks in MP3 format to facilitate downloads directly to iPods or MP3 players
  3. Doesn’t require credit card information – an obstacle guaranteed to kill the success of a promotion

But depending on the size and scope of the promotion, there are also other important factors to take into account – such as whether the music provider can facilitate cross-border campaigns and has a solution for businesses targeting the enormous U.S. Latino market. Then there are the customization capabilities, such as the ability to feature branded landing pages on the music store or to customize the music content to target a specific demographic.

Since 2003, Puretracks has helped thousands of businesses to connect with customers and drive sales through customized music promotions. Unlike other music stores, our platform was developed with promotions in mind – ensuring the businesses we partner with have the complete solution they need to achieve success.

 

More than 3.4 Million Tracks:
Our music store features full licenses with all major labels and hundreds of indie labels – ensuring music for every taste. View Music Store

Delivery in Both the U.S. and Canada:
We have full music licensing in both the U.S. and Canada, uniquely positioning us to facilitate cross-border campaigns between the two countries.

Multilingual Platform:
We offer a multilingual platform (English, Spanish and French) to meet the diverse needs of the businesses we serve. Interested in connecting with the 40+ million Latinos living in the U.S.? Check out Puretrackslatin.com, a customized music store that features more than 100,000 top Latin tracks along with our full music catalog. View Latin Music Store

Universal PIN Platform:
Our Universal PIN platform enables consumers to browse a variety of digital media from a single storefront, and download a mix of digital media (e.g. music tracks, videos, ringtones – launching this summer) using a single Promotional PIN.

Branded Landing Pages:
All of our music promotions can feature a custom-branded landing page that reflects the look and feel of your brand and contains messaging that reinforces your products and services. View Branded Landing Pages

Custom Branded Music Store:
For businesses interested in a fully branded music experience, we offer custom-branded music stores that feature the promotion sponsor’s branding throughout the entire music download process. View Branded Music Store

Custom Playlists:
We can facilitate one-page music stores that feature custom playlists targeted to your customer base – from fitness playlists, to children playlists, to holiday playlists. We can also develop playlists around a specific music genre, ensuring your music promotion resonates with your target audience. View Custom Playlist

User Friendly Experience:
With Puretracks, there is no cumbersome software to install and no credit card capture requirements. Our download manager enables customers to quickly download music files directly into their iTunes or Windows Media Player libraries.

Live Dedicated Help Desk:
Our trilingual (English, Spanish, French) customer support team is available to assist customers quickly by phone and email – a must for any promotion.

Parental Control Option:
Launching a promotion targeted to children? With our parental control capabilities, we can ensure your music promotion is child-appropriate by limiting the Promotional PINs so they can only be used to download non-explicit content.