Customers should be king in any market environment, but it sometimes takes a recession to emphasize just how important good customers are. When times get tough, getting and keeping customers far outweigh any other business initiatives – as was reflected in a recent study by Heidrick & Struggles, which found that customer acquisition and retention were the top priorities for corporate executives in 2009.

So how do you keep customers loyal and spending in today’s economy?

Digital marketing has made it easy and affordable to stay in touch with your customers. But keeping customers engaged is another matter, and that’s where digital music incentives can play a valuable role. Because it’s delivered online and can be customized to the unique tastes of the recipient, digital music makes it easy and affordable to reward customers. It can also be used as an interactive tool that enables you to obtain valuable customer feedback through online surveys.
   
 

A research study by Rice University found that simply asking customers to participate in satisfaction/opinion surveys greatly increases customer retention. In the study, one set of customers was sent satisfaction and opinion surveys over the course of a year; the other set wasn’t. After a year, twice the number of people who took the survey continued and renewed their loyalty towards the company compared to those who didn’t receive a survey. Thanks to online surveys, getting your customers’ feedback on an ongoing basis is easy and affordable. And digital music can help.  Because digital music codes are redeemed online, you can give customers a music download card that takes them to a short online survey before being routed to the music store. 

   
 

A custom-branded thank you card featuring a PIN code good for free songs enables you to thank your customers with a personalized and relevant gift that allows CHOICE… from Britney Spears to Johnny Cash.
   
 


Whether it’s driving customers to make another purchase, encouraging them to use an automated service, or keeping them engaged in an ongoing subscription program, loyalty programs that reward customers for repeat behavior and frequency have been proven to generate results. With over 3.4 million tracks to choose from, Puretracks digital music offers something for everyone, making it an ideal customer reward for virtually every industry.  Financial institutions, telecom providers, retailers, insurance companies, hotels and health clubs are just a sampling of business sectors that have turned to digital music for their customer incentive and rewards programs. 

   
 

Nothing beats the power of word-of-mouth advertising, so incorporate a program that encourages and rewards your customers for sending referrals your way. An easy, affordable way to accomplish this is offer a music code good for ten songs each time a customer sends someone to your online site to register for a free consultation.  

 

Insurance Company Boosts Business with Agent Rewards
To motivate insurance brokers to get an online quote, Aviva Insurance launched a music rewards program last fall in which brokers receive ten free songs for each quote requested through FastTrax, Aviva’s new online quote tool.  

During the promotional period, Aviva’s average quotes per day skyrocketed by 44 percent, and use of the online quoting tool increased by 31 percent.   In the first month alone, the program resulted in a 35 percent increase in new business for Aviva.

EB Games Motivates Gamers with Five Free Songs
To encourage avid gamers to participate in its Cash for Used Games Program, EB Games Canada has been rewarding gamers who bring in a used game with a five-song music card.  The incentive program has been so successful at driving customers into EB Games and increasing program participation that the game retailer has repeated the music rewards offer numerous times.

Marriott Offers Music Rewards to Elite Members
When Platinum Elite members of Marriott Rewards check into a Fairfield Inn by Marriott, they are now offered a four-song download card featuring music from the Billboard digital music store.  The free music reward is an enhancement to Platinum members' arrival gift options to emphasize the program’s focus on personalization.




 

• Full U.S. and Canadian Licensing Agreements

• Over 3 Million Tracks

• English, Spanish and French
Music Stores

• Trilingual Customer Support

• Web Based Service –
No Software to Download

• Cross-Border Campaigns
(U.S and Canada)

We are in process of bringing on new digital products for promotional delivery, and we want to hear from you. Please send us an email letting us know what digital products or services would benefit your business.   We also welcome any other input you have, from content you would like to see covered in this newsletter, to things we could do to better assist you in connecting with your customers.
     
As a thank you, we’ll send you a music code good for 25 music tracks of your choice. 

We value your feedback and appreciate your help. Thank you!