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Digital music incentives do far more than drive sales. Because the incentives must be redeemed online, they can also be used to generate Web traffic, build databases for ongoing marketing, and promote customer loyalty. What’s more, because digital music incentives are delivered through a unique promo code and URL, they can be distributed in-pack, on-pack, via a custom-branded card or even virtually via email or text message, making them extremely cost-effective and ideal for practically every application.
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Packaged goods companies are constantly looking for ways to set their product apart from the competition, and music downloads answer the call. Our music codes can be printed inside the package, under bottle caps or on peel-off stickers applied on the package, eliminating expensive distribution costs associated with physical products. Beyond boosting product sales, the digital music incentive can be used to increase corporate Web traffic or capture customer data for ongoing marketing. It’s as simple as routing customers through the brand Web site or having them fill out a short online survey before redeeming their code for music. |
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Whether the goal is to drive traffic to your trade show booth or generate post-show traffic on your corporate Web site, music download cards branded with your logo deliver the results you need. Music download cards – which can feature as many free music tracks as you desire – make an ideal tradeshow or event premium because they are easy to transport and store, and can be personalized to the unique tastes of the attendee. The music download codes are delivered on a 30-mil plastic card that fits into prospects’ wallets, serving as a mini-billboard for your business.
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Retailers and merchants are using music download cards as a tool to drive consumers in-store and online, boost product sales and increase average size of purchase.
Apparel retailers have increased sales by offering a music card good for 10 free songs when customers spend $50 or more at their establishment. Dealerships have turned to music downloads as an incentive to get prospects into the showroom to test-drive a car and request information online, and banks have offered music downloads as a gift when customers open a new checking account. Insurance companies have also tapped the power of music, using it to increase online quoting systems.
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Building and maintaining customer loyalty is more critical today than ever, and because of its digital delivery, universal appeal and broad selection, digital music has emerged as a popular reward among businesses and customers alike.
Businesses ranging from credit card providers to beverage companies have incorporated digital music into their customer rewards programs – giving customers the ability to cash in accumulated points for free music. Once selected, the music code and redemption instructions can be delivered instantly via email to the customer. If desired, the music can also be delivered via a custom-branded card. |
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Puretracks Music Promotions are delivered through promo codes that can be distributed in-pack, on-pack, via custom-branded cards or virtually. To redeem the music, recipients simply log onto our Web-based music store – which if desired can feature a customized landing page for your business – and select from our library of more than 3.4 million songs. Upon entering their promo code at checkout, our download manager quickly downloads the selected tracks directly into iTunes or Windows Media Player library.
Launching a Puretracks Music Promotion is easy. Just tell us how many music codes you want to deliver, how many songs should be offered on each music code, and how you want to distribute the codes. We’ll take care of the rest – including promo code generation, card printing (if necessary), custom landing page development and hosting, music fulfillment and live trilingual customer support.
*Environmentally friendly
cards are available
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• Full U.S. and Canadian Licensing Agreements
• Over 3 Million Tracks
• English, Spanish and French
Music Stores
• Trilingual Customer Support
• Web Based Service –
No Software to Download
• Cross-Border Campaigns
(U.S and Canada)
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