Promotion Spotlight: Billboard

Goal: 
Launch a world-class digital music store to leverage the Billboard brand through retail and promotional digital music sales.

Solution:  
Branded Music Store and Prepaid Music Card Platform powered by Puretracks.

Billboard.com  – the online music destination of choice for over 4 million music fans each month -  was looking for a white label digital music solution that would enable it to more fully monetize the Billboard brand. As a leading source for music news, reviews, videos and chart data, Billboard.com needed a world-class digital music platform that would reflect its strong brand and reputation. The company found the answer it was looking for with a branded music store powered by Puretracks.

Puretracks worked with Billboard.com to build a comprehensive branded music store that reflects the look and feel of the Billboard brand, and provides music fans with the ultimate online music experience.  Puretracks also developed a Billboard prepaid music card solution that enables Billboard to monetize its brand at retail through Billboard Gift Cards.   The Puretracks promotions platform was included as one of many features of the Billboard Branded Music Store, providing Billboard.com a powerful marketing tool for its sponsors and other top businesses interested in leveraging the power of the Billboard music brand to connect with consumers.