Puretracks enables consumer-focused companies to sell digital music through private branded web stores and through complementary prepaid music cards in retail stores. In addition, Puretracks works with its clients and consumer brands, to use music downloads in product promotion programs.

Puretracks’ clients include world class consumer brands (McDonalds, Coca Cola, Gillette), major retailers (Best Buy), music labels (Universal Music, SONY BMG), leading broadband and wireless telecommunications service providers (Bell Canada, AOL Canada, Telus) and radio networks (Standard Broadcasting and Corus Entertainment).

Puretracks has licensed over one million music tracks sourced directly from the master recordings of major and independent record companies. Puretracks’ content partners and key suppliers include SONY BMG, Universal Music, EMI Music, Warner Music and the broadest variety of independent labels of any North American digital music store.

Puretracks has strong backing from Canada’s leading media companies including Bell Canada, Universal Music, Entertainment One and Standard Broadcasting and is uniquely positioned to provide cross-border (both in Canada and the USA) campaigns.